Motorsport Video Production: Ultra Grime UK x West Surrey Racing

We worked with Ultra Grime UK and West Surrey Racing (WSR) to produce a two-part video series supporting their partnership during the 2026 British Touring Car Championship (BTCC) season. Combining race weekend coverage, factory access and interviews with the people behind the team, the project introduced Ultra Grime’s products to a new audience across motorsport and the wider automotive sector.

Bringing the Partnership to Life

Following the public announcement of the partnership, the first film explored the people and operations behind WSR, combining coverage of the season opener at Brands Hatch with a dedicated filming day at the team’s factory.

We interviewed WSR Sporting and Operations Director Carl Mitchell to explore the team’s history and the new collaboration with Ultra Grime. The aim was to create content that went beyond a straightforward partnership announcement, giving audiences a better understanding of the team and the products supporting its work.

For the second installment, we travelled to Knockhill for a three-day race weekend. Through trackside filming, behind-the-scenes coverage and interviews with the BTCC drivers and team members, we captured the realities of running a race team, including the role mechanics play throughout a race weekend and how Ultra Grime’s products fit into their working environment.

Content Beyond the Main Films

Alongside the two main films produced for YouTube, we delivered more than 30 short-form social media edits, optimised in vertical 9:16 format, and over 100 supporting photographs.

The imagery covered everything from on-track action and activity in the pits to product-focused photography at the WSR factory. Together, these assets provided Ultra Grime with a versatile library of content for social media, paid advertising and wider marketing activity.

Watch the series: Part 1 and Part 2 of Ultra Grime UK x West Surrey Racing.

Reaching a Wider Audience

Across the two films, the series has generated more than 330,000 YouTube views, helping reinforce the Ultra Grime and WSR partnership while introducing the brand to audiences beyond its traditional construction-industry customer base.

The project demonstrates how automotive and motorsport video production can support a broader branded content strategy, combining longer-form storytelling with social-first video and photography to create assets that work across multiple channels.

Project: Ultra Grime UK x West Surrey Racing
Production: Two-part BTCC video series
Deliverables: Two long-form films, 30+ social media edits and 100+ supporting imagery

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