Outdoor Brand Video Production | A Story on the Montane Winter Spine

The campaign followed father-and-son duo James and Robert Nobles as they tackled the non-stop route along the Pennine Way, celebrating the shared adventures and resilience behind the idea that dads never take the easy trail.

A Small Crew in a Challenging Environment

Montane approached us just one week before the race began. As a small, agile production team, we were able to adapt at short notice, delivering a single-operator setup covering video, photography and drone footage throughout the challenge.

Over 48 hours, we followed James and Robert along the route, intercepting them at various checkpoints to capture updates on their progress and document their experience as the race unfolded. With freezing temperatures, heavy snowfall and relentless winds adding to the challenge, the production demanded flexibility and a responsive approach.

Drone footage helped communicate the scale of the route and the landscape surrounding the race, while interviews and observational footage brought the personal story to the forefront.

Story First, Product Second

Rather than building the campaign around overt product promotion, the focus was on James and Robert’s extraordinary adventure. Montane’s technical clothing and equipment featured naturally within the story, connecting the brand with the real experiences its products are designed to support.

Both James and Robert completed the challenge, and we delivered a collection of content documenting their journey from start to finish. This included a long-form film, shorter social media edits and supporting photography.

Although filmed in January, the content went live in June as part of Montane’s Father’s Day campaign, extending the value of the production well beyond race weekend.

Beyond Automotive Production

While much of our work focuses on automotive and motorsport content, this project demonstrates how our small-crew approach translates to very different environments. By combining independent filming, photography and drone operation with story-led creative thinking, we delivered a multi-format campaign that met the brief while staying true to Montane’s values.

For us, it’s an example of how the right production approach can capture authentic stories, respond to challenging conditions and create content that remains relevant long after filming has finished.

Client

Montane

Project

Father & Son Winter Spine Challenger South

Production

Outdoor brand film and campaign content

Deliverables

Long-form film, social media edits, photography and drone footage

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